11 years of reef-side innovation—and counting.
Reefapalooza touched down in Orlando in April 2014, marking the first East Coast extension of the iconic California show. Eleven shows later, it’s now the largest reef-aquarium expo in the world—a history that gives manufacturers confidence their big unveil will be seen and remembered.
The largest reef-aquarium marketplace on the planet
The show floor regularly hosts 150-plus exhibiting brands and coral vendors and is part of a circuit described by industry insiders as “the big show…the one that usually has the most vendors”. For a company with a hot new light, pump, or controller, there simply isn’t another single venue where so many saltwater hobbyists, retailers, and distributors converge.
From distributors in Brazil to equipment designers in Germany, professionals fly in from around the world to walk the aisles or take a booth. That mix delivers unparalleled B2B networking—think instant feedback on prototypes, on-the-spot distribution deals, and viral word-of-mouth that travels home with international attendees.
Held every late April, (26th & 27th 2025) Reefapalooza Orlando sits at the start of the northern-hemisphere reefing season. Launch here and a product can ride a full-season sales wave through summer upgrades and autumn tank builds before holiday demand kicks in.
Media coverage that multiplies your marketing spend.
Aquarium influencers, both big and small, are in attendance, livestreaming, vlogging, and blogging directly from the show floor. At Reefapalooza Orlando your product can scored headline coverage right as the show doors open! For manufacturers, the show delivers an immediate media blast that you would otherwise pay thousands for.
Thousands of hardcore reef keepers flood the Caribe Royale ballroom each day with over attendees lining up well before the doors open. Let hobbyists twist a pump nozzle, scroll through a controller’s UI, or watch your new LED over a live coral display, and you’ll gather weeks’ worth of user-experience feedback in a single weekend.
The show’s speaker roster pulls in the serious DIY crowd, and those reef nerds are the early adopters who drive online chatter and peer recommendations. When they leave Orlando already talking about your skimmer’s bubble plate design, you’ve won the marketing game before your formal ad campaign even launches.
Key take-away for manufacturers.
Launching at Reefapalooza Orlando means unveiling at the world’s busiest reef-aquarium marketplace, in front of an international, influencer-heavy audience, at the perfect moment in the buying cycle. Eleven years of momentum—and a reputation for headline-grabbing debuts!
Whether you’re rolling out a flagship lighting system or field-testing a niche frag tool, Orlando is where reef products become reef phenomena.
Contact us to learn more about promotion and branding opportunities at the show.