Booth Payment Policy

Reefapalooza 2027 Booth Sales Policy


1. Effective Date & Existing Reservations

This policy applies to all new booth reservations and sponsorship purchases made on or after September 14, 2026.

Exhibitors who entered into a booth reservation or approved payment arrangement prior to September 14, 2026 will remain subject to the payment terms and arrangements that were agreed upon at the time of their reservation.

Any additional booth space, sponsorship package, upgrade, or new reservation purchased on or after September 14, 2026 will be subject to this Reefapalooza 2027 Booth Payment Policy.

All existing and new reservations remain subject to the applicable Reefapalooza Exhibitor Terms & Conditions and Exhibitor Cancellation Policy.

2. Booth Reservations

Exhibitors purchasing any booth at any of the three Reefapalooza shows, Orlando, New York, and California, are required to pay in full at the time of booking. Exhibitors must complete their purchase through the Shopify online checkout. Booth numbers are assigned on a first-come, first-served basis as checkouts are completed on the website.

To reserve a booth number, exhibitors can access the show floorplan through the Reefapalooza Exhibitor Hub click on the booth they want to reserve, and follow the checkout on the Reefapalooza Shopify Website.

Financing: Payment financing options are availabe at checkout through Affirm.

3. Affirm Payment Option

Affirm is available at checkout as a third-party financing option for eligible booth and sponsorship purchases.

  • Affirm may offer Pay in 4 or monthly installment payment options, depending on the purchase amount and the exhibitor's eligibility.

  • Available payment terms, payment schedules, interest rates, and approval are determined solely by Affirm and will be presented during checkout before the exhibitor completes the purchase.

  • Selecting Affirm does not guarantee approval. If Affirm is unavailable or the exhibitor is not approved, another available payment method must be used to complete the reservation.

  • A booth is not reserved until the Affirm transaction has been successfully completed and Reefapalooza receives confirmation of payment.

  • Once an Affirm transaction is successfully completed, the booth is considered paid in full to Reefapalooza. Any remaining installment payments are made directly to Affirm under the exhibitor's agreement with Affirm.

  • Exhibitors who use Affirm remain eligible for applicable Multi-Show Discounts, provided all other discount requirements are met.

  • Affirm financing is separate from a Reefapalooza Booth Payment Arrangement and does not make an exhibitor subject to Reefapalooza's 50% payment arrangement terms.

  • All booth purchases made using Affirm remain subject to the applicable Reefapalooza Exhibitor Cancellation and Refund Policies.

4. Reefapalooza Booth Payment Arrangements

Booth Payment Arrangements are available only for exhibitors with additional special requests who are purchasing two or more booths at the same show, paying for an eligible sponsorship package, or requesting international bank transfer. Requests must be made more than 120 days prior to the applicable show date.

All payment arrangement requests must be submitted by emailing contact@reefapaloozashow.com with the subject line: Booth Payment Arrangement

All Booth Payment Arrangements are subject to Reefapalooza approval.

2027 Payment Arrangement Cutoff Dates

All existing Booth Payment Arrangements must be paid in full no later than 90 days prior to the applicable show date.

The 2027 cutoff dates are:

  • Reefapalooza Orlando — December 13, 2026

  • Reefapalooza New York — March 28, 2027

  • Reefapalooza California — May 23, 2027

Beginning on the applicable cutoff date, all new booth and sponsorship purchases must be paid in full at the time of booking. No new Reefapalooza Booth Payment Arrangements will be accepted or approved.

Payment Arrangement Terms

An approved Reefapalooza Booth Payment Arrangement requires:

  • A 50% non-refundable payment to reserve the booth space. The remaining 50% balance must be paid in full no later than the 90-day cutoff date listed above.

  • Once the 50% payment is received, the selected booth space is removed from available inventory and reserved for the exhibitor. The exhibitor's company name will not appear on the published floor plan until the booth is paid in full.

  • If the remaining balance by the 90-day deadline, the exhibitor will forfeit the reserved booth. To rebook, you must select from current inventory and pay the remaining balance in full immediately.

  • The original 50% payment is non-refundable, non-transferable, and cannot be applied to another Reefapalooza show. If the exhibitor does not rebook and pay the remaining balance in full for the same show, the payment will be forfeited.

6. Alternative Payment Methods & Invoicing

Reefapalooza's preferred payment methods are credit/debit card or Affirm through the online checkout.

For qualifying purchases or special circumstances, ACH/bank transfer or a Reefapalooza-issued invoice may be available upon request and are subject to Reefapalooza approval.

Requests for an alternative payment method must be submitted by emailing contact@reefapaloozashow.com.

Requesting or receiving an invoice does not constitute a Reefapalooza Booth Payment Arrangement and does not extend any payment deadline. Unless a Booth Payment Arrangement has been separately requested and approved, the invoice must be paid in full according to the payment terms stated on the invoice.

Booth space is not considered reserved simply because an invoice has been issued. The booth is considered reserved only after Reefapalooza receives payment in full or the required 50% payment under an approved Booth Payment Arrangement.

Any bank, transfer, processing, or transaction fees associated with an alternative payment method are the responsibility of the exhibitor, and Reefapalooza must receive the full amount due.

Alternative payment methods are not guaranteed and are offered at Reefapalooza's discretion.

7. Multi-Show Discounts (MSD)

Exhibitors who request and use a Reefapalooza Booth Payment Arrangement are not eligible for Multi-Show Discounts (MSD).

To qualify for an available Multi-Show Discount, the applicable booth purchases must be paid in full at the time of booking by credit/debit card or Affirm and must otherwise meet the requirements of the Reefapalooza Multi-Show Discount program.

Multi-Show Discounts apply only to qualifying Reefapalooza New York and California booth purchases. Multi-Show Discounts do not apply to Orlando booth purchases.

Multi-Show Discounts are valid only for the applicable show year and do not roll over, transfer, or carry forward to a future Reefapalooza show or show year.

Using Affirm at checkout does not make an exhibitor ineligible for a Multi-Show Discount. An approved Affirm transaction is considered paid in full to Reefapalooza.

Exhibitors using a Reefapalooza-managed Booth Payment Arrangement are not eligible to receive or combine that arrangement with a Multi-Show Discount.

For complete Multi-Show Discount eligibility requirements, restrictions, cancellation terms, and other conditions, please refer to the Reefapalooza Exhibitor Terms & Conditions.

8. Cancellations & Refunds

All payments made under a Reefapalooza Booth Payment Arrangement are non-refundable.

All exhibitor cancellations, regardless of payment method, remain subject to the applicable Reefapalooza Exhibitor Cancellation Policy and Exhibitor Terms & Conditions.

Any eligibility for a refund of payments made beyond the non-refundable payments under a Booth Payment Arrangement will be determined according to the applicable Exhibitor Cancellation Policy.

Payments made for one Reefapalooza show cannot be refunded, transferred, credited, or applied to another Reefapalooza show.