Media pass requirements

Media passes are available to content creators, journalists, bloggers, influencers, and videographers who actively cover topics related to reefkeeping, aquatics, and marine life.

What type of content am I expected to create?

• We encourage creative freedom but require a commitment to at least one edited piece of content per day at the event (this can be a short-form video like a Reel, TikTok, or YouTube Short).
• Additionally, one post-show edited piece is required (such as a recap reel or highlight video).
• One pre-event promo post (1-2 weeks before the event).

What kind of content can I create?

• Live updates, social media posts, short-form videos (TikTok, Reels, YouTube Shorts)
• Event vlogs, interviews with vendors or attendees
• Behind-the-scenes coverage, product highlights, booth spotlights
• Written blogs or articles recapping the event

Do I need to tag @Reefapalooza?

Yes, social media content must tag @Reefapalooza and use the official event hashtags.

Can I monetize my content?

Yes! You are welcome to monetize your coverage, as long as it adheres to event guidelines and does not misrepresent Reefapalooza.

Media Pass Guidelines & Code of Conduct

As a media pass holder at Reefapalooza, you play a vital role in capturing and sharing the excitement of our event. To ensure a smooth experience for all attendees, exhibitors, and fellow media representatives, we ask that you adhere to the following guidelines:

1. Respect Vendor Privacy & Intellectual Property

• Always seek permission before filming or photographing vendor booths, products, or proprietary displays.
• Do not capture or share any behind-the-scenes content from restricted areas unless explicitly authorized.
• If a vendor requests that their booth or products not be recorded, please honor their wishes.

2. Maintain a Professional & Non-Disruptive Presence

• Avoid blocking aisles, interfering with sales interactions, or impeding the flow of attendees while filming or taking photos.
• Keep interviews, livestreams, and filming sessions brief and conducted in designated or low-traffic areas whenever possible.
• Refrain from using excessive lighting, loud audio equipment, or tripods that may create obstructions unless pre-approved.

3. Obtain Consent for Interviews & Recordings

• Always introduce yourself as a media pass holder and obtain verbal or written consent before recording interviews with exhibitors, speakers, or attendees.
• If capturing children or families, ensure that parental/guardian consent is obtained before publishing any content.

4. Avoid Unauthorized Content Distribution

• Media pass holders may not live stream or publicly share event footage that includes exclusive content, private sessions, or VIP experiences without prior approval.
• Do not misrepresent Reefapalooza, its sponsors, or vendors in your content. Any misleading or defamatory content may result in media pass revocation.
• Reefapalooza reserves the right to request content removal if it violates event policies or misuses the media pass privileges.

5. Adhere to Event Rules & Policies

• Follow all general event rules, security guidelines, and venue policies.
• Maintain a respectful and positive attitude toward event staff, exhibitors, and attendees.
• Any violation of these guidelines may result in the revocation of media pass privileges without prior notice.